Cartello

Overview

Cartello started as a founder-led exploration of a real operational pain point in B2B supply chains. I drove early product discovery and translated that learning into an MVP with a clear scope designed to validate the core demand signal. The emphasis was building the smallest credible product, learning quickly, and making product tradeoffs that supported speed without sacrificing usability.

Highlights

• Led early customer discovery and turned insights into an MVP roadmap with clear assumptions to validate.
• Owned the build loop end-to-end: define scope, implement, test, and iterate based on feedback.
• Made product tradeoffs to keep the experience simple while focusing on the highest-signal workflows.
• Strengthened the product narrative by tying features back to user pain points and measurable learning goals.

Tech

TypeScript, Next.js, product prototyping, iterative MVP development